Practically Green Becomes WeSpire, Debuts ROI Calculator to Better Demonstrate Impact of Sustainability Initiatives

Boston, MA
April 10, 2014

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Practically Green, the engagement platform for sustainability and responsibility programs, today announced it is rebranding as WeSpire. The company also debuted its proprietary ROI calculator which will allow customers to more accurately measure the impact and savings of each individual project deployed. WeSpire helps companies engage people in sustainability and responsibility initiatives with persuasive technology that builds awareness, drives behavior change and now more accurately measures business results.

Practically Green’s evolution to WeSpire reflects the growing scope of sustainability and as a result, the growing scope of their technology. The platform, built on the research of persuasive tech pioneer BJ Fogg of Stanford Persuasive Labs and the behavioral science established by Robert Cialdini, inspires and supports meaningful change at scale. WeSpire has seen high levels of adoption across corporations and campaigns, and has customers with over 80% of their team voluntarily engaged. There has been over $1M in savings across campaigns in the nine months since the enterprise platform was launched. Equally important is the environmental impact. Collectively, WeSpire customers have realized reductions in water (3.6 million gallons), energy (3.15 million kWh), and C02 emissions (2167 metric tons).

“Positive actions in sustainability and social responsibility engage people where their passions lie – where they can feel great and proud of themselves, their work, and their company. Those positive actions are different for each company and individual, and we have grown and evolved our brand and platform to support those unique initiatives,” said WeSpire Founder and CEO Susan Hunt Stevens. “This is technology that hooks people, gets them excited, and inspires them to think and act innovatively even outside of business hours. It is hugely powerful because it brings results to both the business bottom line and the planet.”

WeSpire’s platform uses social actions, gamification, and achievements to help participants complete projects and hit goals. These goals involve positive actions at work, at home, and in the community that help people live more healthy and sustainable lives, from carpooling to saving energy at work to volunteering with colleagues.

WeSpire is also debuting a new ROI calculator, which drills into individual actions and campaigns and gauges their impact, both on cost and resource savings. With this calculator, the efficacy of each campaign that a customer runs on WeSpire can be accurately measured, as well as the combined impact that these initiatives have had on their business. It is based on a proprietary model that has been tested in real-world use cases, and is based on industry best practices and benchmarks that have been widely adopted across the globe.

“Most companies understand that higher employee engagement can impact their business, but they don’t always have a way to tie individual initiatives to savings and it makes it difficult to build a compelling business case for these programs,” continued Stevens. “It is crucial that we provide a way to quantify the impact of these actions and programs. They are the collective step towards meaningful change, and with the introduction of our calculator, companies are armed with more substantive proof. Companies can easily see which actions have demonstrated and will result in the most cost and resource savings.”

WeSpire was recently named Product of the Year by Environmental Leader and raised a $3M Series A in January. The company powers employee engagement programs at over 20 global corporations including eBay, Unilever, MGM Resorts, Caesars Entertainment, and EMC. WeSpire also recently launched a partnership with Sony Pictures A Greener World powering the Eco Spidey Game. Eco Spidey is a fun and engaging initiative involving sharing photos and videos of environmentally friendly actions for the partnership between Earth Hour and The Amazing Spider-Man 2.

About WeSpire

WeSpire helps companies engage people in sustainability and responsibility initiatives with persuasive technology that builds awareness, drives behavior change and measures business results.

The award-winning engagement platform, used by leading global corporations, pairs expert content with proven social and game mechanics to make embracing new habits simpler, faster and more fun.

WeSpire was founded in 2010, and is headquartered in Boston, Massachusetts. Learn more at

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